Snap kills Pixy selfie drone before it barely takes off - Pocket Lint Snap Kills Off Pixy, Its Flying Selfie Drone - Wired Mashable has reached out to Spotify for comment, and we'll update this post if we hear back.įollow Mashable SEA on Facebook, Twitter, Instagram, YouTube, and Telegram.Snap isn't happy with how much money it's making - The Verge On Wednesday, Spotify announced the acquisition of two of the biggest podcasting advertising and analytics firms: Podsights and Chartable.īut still, US $200 million to simply host Joe Rogan's show exclusively for three-and-a-half years. In fact, last October, Spotify beat Apple to become the biggest podcast platform.Īnd the company is only doubling down on podcasting. The money Spotify is paying Rogan makes sense though, when you look at the big picture: The music streaming service wanted to become the de facto podcasting platform, much like Apple Podcasts was for many years. Rogan keeps creative control and ownership over his show. Spotify is simply paying for the exclusivity. Knowing that that the deal apparently cost US$200 million makes Spotify's decision to stand by Rogan even more clear.Īs the New York Times points out, Spotify has acquired entire podcasting companies, such as the popular podcast producer Gimlet, for around the same amount that it's paying Rogan for a licensing deal.

When Neil Young demanded his music be taken off of Spotify due to the COVID misinformation found on Rogan's podcast, it was clear which side Spotify would land on…precisely because of the money involved with Rogan. The deal was already huge when it was reported to be US$100 million. Those initial reports were off by double the actual amount. However, according to two of the Times' sources, the three-and-a-half year deal is actually for US$200 million. When the deal was first announced in 2020, it was reported that Spotify would pay Rogan US$100 million to exclusively host his extremely popular podcast, The Joe Rogan Experience, on the music streaming company's platform. It turns out that the initial reports about the US$100 million deal between Spotify and Joe Rogan were off.by approximately US$100 million dollars.Īccording to the New York Times, Spotify is apparently paying podcaster Joe Rogan way more for their licensing deal than previously reported.

Sources spotify joe rogan 200m